EDUCATION

New York University, Leonard N. Stern School of Business
Master of Business Administration, May 2015
New York, NY

  • Specializations: Marketing; Management of Technology and Operations; Entrepreneurship and Innovation

  • Membership: Entertainment, Media, and Technology Association; Stern Women in Business; Stern Cellar; Graduate Marketing Association

American University of Paris
Master of Arts in Global Communications, December 2008
Paris, France

New York University, Gallatin School of Individualized Study
Bachelor of Arts, cum laude, May 2007
Individualized Studies, Concentration in Global Media: Business, Art, and Culture
New York, NY

EXPERIENCE

New York University, New York, NY
Director, Marketing and Communications, 2019-Present

  • Lead team of 9+ marketing professionals, and multiple agency partners in crafting consistent brand experience across paid and owned channels (including social media, print, digital, email/CRM, SEM, and events) to achieve growth, engagement, and enrollment goals in multiple, global markets including the Middle East and East Asia

  • Understand market demands and opportunities in the United Arab Emirates, China, and other priority markets; build unique campaigns that are responsive to market opportunities and aligned with NYU brand position

  • Managed global social media strategy (@MeetNYU) on Facebook, Instagram, TikTok, Twitter, and LinkedIn, with combined following of 51K+ users and nearly 500K engagements in 2020

  • Oversee content strategy for admissions.nyu.edu, which sees approximately 1.75M users per year, and 500K+ unique page views per month, and content marketing site meet.nyu.edu, a 2020 Webby Award Honoree

  • Achieved record-breaking application volume amidst COVID-19 pandemic with over 100K applications for undergraduate admission, more than any other private university in the US

  • Guided plan to improve institutional positioning and raise industry profile of senior leadership; initiatives include ghost writing op-eds on behalf of University leadership, submitting conference proposals, and aligning internal stakeholders across the key brand talking points for all institutional touchpoints

  • Design and execute University-wide email audit to better understand student/consumer experience; presented findings at national and international conferences, published research in academic journal

  • Promote pathways to higher education for marginalized communities, including BIPOC and cultural diversity initiatives and opportunities for low-income communities

Senior Associate Director, Marketing and Communications, 2018-2019
Associate Director, Marketing and Communications, 2015-2018

  • Manage marketing team of 3 professional staff members and 6-12 student workers developing content and strategy across all brand platforms

  • Oversee development of content platform meet.nyu.edu, which was developed to extend brand engagement across a long consideration/purchase timeline and establish NYU as an industry leader in content

  • Build and launch internal communications platform for 270 members of Enrollment Management division

  • Serve on VP’s advisory committees for management training and strategic planning

  • Oversee direct mail, e-mail, web content, and paid advertising efforts for University recruitment

  • Manage agency relationships including internal creative team, agency partners, and freelancers

  • Develop complementary B2B and B2C print, digital, and event marketing and advertising campaigns

Assistant Director, Marketing and Communications, 2011-2015

  • Plan and execute launch campaigns for new campuses and programs, including Tandon School of Engineering, NYU Abu Dhabi, and NYU Shanghai

  • Develop complementary B2B and B2C print, digital, and event marketing campaigns

  • Executed marketing plan resulting in a 33% YOY increase in conversions for NYU Shanghai

  • Lead content development and redesigns for key digital assets, including admissions.nyu.edu, nyuad.nyu.edu/admissions, and shanghai.nyu.edu/admissions

Communications Coordinator, NYU Abu Dhabi, 2009-2011

  • Planned and executed 120+ strategic communications for worldwide audiences, including prospective students, parents, and government officials, in start-up phase of organization

  • Led Salesforce and VerticalResponse implementations as initial database and CRM systems of organization

  • Presented academic information to prospective students and education industry colleagues

  • Organized networking and informational events for guidance counselors each academic term

The Paris Bureau/CNN, Paris, France
Production Assistant, 2008

  • Managed production cycle for news segments and television pilots by securing interview subjects, film crews, editors, and translators as well as creating multi-day production schedules

  • Confirmed breaking news through French government contacts, including Élysée Palace, and the offices of the Minister of the Economy, the Minister of Transport, and the Secretary of State for Human Rights

  • Compiled budget estimates for all aspects of covering local and regional news stories

As The World Turns, New York, NY
Production Intern, 2007

  • Participated in complete production cycle: writers’ meetings, rehearsals, filming, editing

  • Prepared scene reels for award show submissions, maintained scene database

CNN, New York, NY
Production Intern, Glenn Beck, 2006

  • Researched current events and made recommendations for broadcast segments

  • Coordinated all aspects of segment production, from on-location logistics to hosting VIP guests in-studio

ADDITIONAL SKILLS AND INFO:

  • Languages: French and Italian (highly proficient)

  • Technical Skills: Adobe Creative Suite (advanced knowledge of Photoshop); Linear and digital video editing (including FinalCut Pro); CRM (enterprise systems and e-mail services including MyEmma, MailChimp, VerticalResponse); Social media and blogging platforms

  • Affiliations: Philipse Manor Improvement Association, Board of Directors and Communications Committee Chair; Sparked.com, Advisory Board Member; Trip Advisor, Senior Contributor